Corporate Social Responsibility: Balancing Tomorrow’s Sustainability and Today’s Profitability

Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability.

DAVID E. HAWKINS is Director of Operations for PSL. He has an extensive career in projects and procurement, particularly in the construction industry, working in many parts of the world. He has developed training programmes and has been a leading speaker in the field of exploiting relationship management through effective leadership and strategy development. He is a regular contributor to professional magazines and journals, is the joint author, with Shan Rajogopal of Sun Tzu and the Project Battleground and author of The Bending Moment: Energizing Corporate Business Strategy, both published by Palgrave Macmillan.