City Branding: Theory and Cases

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

JUAN CARLOS BELLOSO Consultant, Barcelona, Spain PEGGY BENDEL President, Bendel Communications International, New York City United States JARED BRAITERMAN Founder of Tokyo Green Space, Research Fellow at the Tokyo University of Agriculture, Council on Foreign Relations Hitachi International Affairs Fellow, Tokyo, Japan ANTHONY EBOW SPIO Lecturer, Ashesi University College, Accra, Ghana MAGDALENA FLOREK Poznan University of Economics, Poland JOAO FREIRE Consultant, Brandia Central, Lisbon, Portugal MARIA FOLA Consultant, Athens, Greece ROBERT GOVERS Adjunct Associate Professor, Consortium University of Leuven, Belgium PABLO HARTMANN Professor, ORT University, Montevideo, Uruguay GERT-JAN HOSPERS Professor in City and Regional Marketing (RU), University of Twente, The Netherlands BENGT-ARNE HULLEMAN Protocol Officer of the International Criminal Court, The Hague The Netherlands ANDREA INSCH Senior Lecturer, Otago University, New Zealand JEAN-NOEL KAPFERER Professor, HEC Paris, France ROLAND KELTS Writer, New York City, United States GREG KERR University of Wollongong, Australia KIM YOU KYUNG Professor, Hankuk University of Foreign Studies, Seoul, South Korea FREEMAN LAU and ANGELICA LEUNG Design Consultants, Hong Kong THERESA LOO Strategic Planning Director for China at Mediaedgecia, Beijing, China Geoff Parmenter, Chief Executive Officer of Events NSW, Brand Sydney Project Team Australia TC MELEWAR Professor, Zurich University of Applied Sciences, Switzerland ALAN C. MIDDLETON Executive Director, Schulich School of Business Executive Development Program, Canada GHAZALI MUSA Head of Department of Marketing, University of Malaya, Kuala Lumpur, Malaysia SATISH NAIR NIRMA University, Gujarat, India CAN-SENG OOI Associate Professor, Copenhagen Business School, Denmark ANDREW STEVENS Research Manager, Japan Local Government Centre, United Kingdom RICHARD TELLSTROM Senior Lecturer, Orebro University, Sweden SICCO VAN GELDER Founder, Placebrands Consultancy, The Netherlands KENNETH WARDROP Head of Destination Edinburgh Marketing Alliance, Edinburgh, Scotland