The Discourse of Commercialization: A Multi-Perspectived Analysis

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

Jonathan Crichton is Senior Lecturer in Applied Linguistics at the University of South Australia, Visiting Fellow, Adelaide School of Medicine, University of Adelaide, and President of the Applied Linguistics Association of Australia. His research focuses on professional and organisational communication, particularly in health settings. He is series editor of Communicating in Professions and Organisations, and joint series editor of Research and Practice in Applied Linguistics, and Palgrave Advances in Language and Linguistics.