Scenario Planning: The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

MATS LINDGREN is senior partner and managing director of Kairos Future, the leading futures consultancy in Scandinavia, and head of its futures research division. He is a frequent speaker on several topics, author of more than a dozen books in Swedish, and co-author of Beyond Mobile, published by Palgrave Macmillan in 2002. He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future, and head of its strategy division. He has broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab - a unique setting where executives together with futurists and strategists identify and evaluate strategies that meet future demands.