SIMON COLLINSON is Professor of International Business and Innovation at Henley Business School, Reading University (UK) and Guangbiao Chair Professor, Zhejiang University (China). He sits on the governing councils of the Economic and Social Research Council (ESRC) and the British Academy of Management (BAM) and has held the roles of Deputy Dean and Associate Dean (MBAs) at Warwick Business School. Simon has over 20 years of executive teaching and consulting experience with a wide range of multinational companies in the areas of strategy, innovation and international business. His research has recently featured in The
Times, The Sunday Times, BBC Radio 4, the New Statesman and the US News and World Report.