The Asian Insider: Unconventional Wisdom for Asian Business

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author’s direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

MICHAEL BACKMAN is an author, business analyst and columnist who specializes in Asian corporate practice. He has a reputation for hard-hitting, independent and highly detailed Asian business analysis. Singapore’s Prime Minister cited him in his 1998 National Day Address as an ’expert’ on overseas Chinese and he has been described in the Australian Financial Review as ’the brilliant writer on regional business strategies’. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia that was named by The Economist as one of the sixteen finest general non-fiction books published for the year. He writes a regular Asian business column for the Melbourne Age newspaper and has authored numerous articles for The Times of London, International Herald Tribune, Asian Wall Street Journal and the Far Eastern Economic Review. He has lived and worked in Asia.