American Protestants and TV in the 1950s: Responses to a New Medium

Americans in the 1950s faced the challenge of negotiating the new medium’s place in the home and in American culture in general. Using the American Protestant experience of the introduction of television, Rosenthal illustrates the importance of the interplay between a new medium and its users.

MICHELE ROSENTHAL is Professor in the Department of Communication at the University of Haifa, Israel.