Fashion Trends: Analysis and Forecasting

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the ’end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics
- The characteristics of an innovation
- The influence of consumer groups
- Long- and short-term fashion forecasting
- Sociocultural factors and their influence on trends
- Fashion professionals’ roles in creating and supporting trends
- Consumer and industry trends accelerating product innovation and diffusion
- Changing trend forecasting formats
- The influence of trend forecasting on business decisions

Eundeok Kim is a professor in the Department of Retail Entrepreneurship at the Jim Moran School of Entrepreneurship, Florida State University, USA.

Ann Marie Fiore is a professor, associate chair and director of graduate education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.

Alice Payne is a senior lecturer in Fashion at Queensland University of Technology, Brisbane, Australia.

Hyejeong Kim was formerly associate professor in the Fashion Merchandising and Design Department of Family and Consumer Sciences at California State University, Long Beach, USA.