"A star-making factory without rival, the Japanese talent agency Johnny’s Jimusho has brought fame to several generations of male stars - singers, actors and performers. Beyond the Male Idol Factory asks what the phenomenon of "Johnny’s Idols" reveals about discourses of masculinity and national identity in contemporary Japan. Taking a wide-ranging cultural studies approach, the book assesses the social, economic and demographic contexts of these familiar stars in post-industrial and post-Bubble Japanese society"--