Everything You Should Know About Startup: 121 Foundational Concepts for Every Entrepreneur

I'm going to answer all of the stupid (and not so stupid) questions about startup so that you don't have to ask them. Everything You Should Know About Startup is a no-BS guide aimed at both new and existing entrepreneurs.

What kind of business should I start?
Everything You Should Know About Startup walks you through product, service, retail, digital, and all the various types of companies you can build.

What roles do I need to fill?
Everything You Should Know About Startup goes beyond boss and employee. You'll need leaders, makers, salespeople, and folks that handle operations and growth. We'll talk about which roles you should fill and how to find the ones you can't fill.

What should my timeline look like?
Everything You Should Know About Startup covers the basic five stages of startup, from the very beginning through growth and to the end. You'll learn what each stage looks like and how to navigate it.

How do I get funded?
Everything You Should Know About Startup talks about funding in simple terms. We'll cover customer-first funding, bootstrapping, Friends and Family, and angel and venture capital investing.

How Do I Stay Motivated?
Everything You Should Know About Startup opens with a high-level explanation of why people become entrepreneurs, the valid and not-so-valid reasons, as well as how to stay plugged in for the long haul.

Everything You Should Know About Startup isn't for get-rich-quick schemers or dorm-room dreamers. It's for anyone who wants more independence in their life and realizes that taking control of their career is the first step.

Joe Procopio is a multi-exit, multi-failure entrepreneur who has been through 11 startups and has been a key player in the rise of the Raleigh/Durham startup ecosystem over the last 20 years. Most recently, he built and sold a startup (ExitEvent) while building and selling another startup (Automated Insights). He's just like you, probably a little louder. You can find out more about his experience, his motivation, and his vibe at joeprocopio.com