Best Practices Checklist for Email Marketing

In spite of the fact that email deliverability has become more difficult, emailing your list can still be a very potent and effective marketing tool. Be that as it may, the use of “best practices” will help ensure that every email stands the best chance of hitting its intended mark.  Accordingly, what follows is a checklist designed to be used before sending any email.

Use it yourself or provide this list to whoever sends your email. Some of these suggestions may seem like common sense, but I found this list to be very useful, ensuring that nothing is forgotten.