The Two But Rule: The Skeptic’s Guide to Optimism

＂In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. Youll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.＂--

JOHN WOLPERT has founded companies, R&D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in Harvard Business Review, Forbes, and the popular newsletter and podcast, 2Buts.com. But the title that describes him best is Seeker of Awesomeness. It’s a role that taught him not to ignore obstacles or hide from problems but to embrace them.