Disciplined Entrepreneurship Revised: 24 Steps to a Successful Startup

＂For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special--they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. This fully updated and revised edition combines the renowned principles of Disciplined Entrepreneurship with the practical applications of the Disciplined Entrepreneurship Workbook, providing a comprehensive, all-in-one resource for current and aspiring entrepreneurs.＂--

BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over ＄100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.