Franchising

＂In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on ＂how-to＂ guide for aspiring franchisees seeking to start their own businesses. In the book, you’ll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You’ll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk＂--

JOE MATHEWS has nearly forty years’ experience working in franchising, sales, and leadership roles. He has worked with companies like Subway, Fantastic Sams, Marco’s Pizza, and other world-renowned franchisors. He has written five books on franchising, including Street Smart Franchising.