How to Read a Financial Report

Learn how to read, understand, analyze, and interpret different types of financial reports

In the newly revised and updated 10th Edition of How to Read a Financial Report, seasoned accounting, financial, and business consultant Tage C. Tracy guides readers through reading, understanding, analyzing, and interpreting various types of financial reports, including cash flow, financial condition, and profit performance reports. This book also reveals the various connections between different financial metrics, reports, and statements, discusses changes in accounting and finance reporting rules, current practices, and recent trends, and explains how financial information can be manipulated, such as through inclusion or omission of certain KPIs.

This bestselling guide uses jargon-simplified and easy-to-understand language to make the information accessible to all, regardless of finance or accounting background. Updates to the 10th Edition include:

• Relevant terminology and issues critical to understand in today’s economic environment.
• New material on loans, debt, and using financial reports and statements to understand performance.
• The connection of capital including debt and equity to the income statements and cash flow statements.
• Expanded financial analysis tools and ratios that provide a deeper understanding of a company’s financial performance and strength.
• A more in-depth overview of how company’s may engineer financial results and how understanding cash flows can help root out fraud.

An essential all-in-one guide on the art of reading a financial report and avoiding common pitfalls and misconceptions, How to Read a Financial Report earns a well deserved spot on the bookshelves of all business leaders and investors who want to be able to read and understand financial reports and statements like a professional.

Over the past 30+ years, Tage C. Tracy has operated a financial consulting firm focused on offering CFO/executive-level support and planning services to private companies on a fractional basis, working primarily with startups, rapid growth companies, strategic exits and acquisitions, and turnarounds and challenged environments.