The Frugal Economy: A Guide to Building a Better World with Less

Humanity’s pursuit of greatness meets the reality of finite resources

In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to ＂do more＂ and ＂be better＂ with our planet’s finite resources. You’ll discover how we can thrive within planetary boundaries while achieving sustainable growth for generations to come.

In this groundbreaking book, enriched with over 100 inspiring examples, you’ll learn how to create greater value with less and find:

• Practical strategies for doing more with less, benefiting both people and the planet
• Success stories of businesses fueling transformative megatrends like B2B sharing, distributed manufacturing, and triple regeneration
• Insights into reshaping economic systems to promote social and ecological harmony

Whether you’re a businessperson, professional, student, academic, policymaker, regulator, or entrepreneur, you can join the movement towards a sustainable future. Get your copy of The Frugal Economy today and become a catalyst for positive change!

NAVI RADJOU is a French-American scholar, an innovation and leadership advisor, and a bestselling author. Since 2021, Navi has been ranked by Thinkers50 as one of the 50 most influential management thinkers in the world. In 2013, Navi won the prestigious Thinkers50 Innovation Award, given to a management thinker reshaping how we think about and practice innovation. He is co-author of Frugal Innovation, published by The Economist, as well as the global bestseller Jugaad Innovation (over 200,000 copies sold worldwide) and From Smart To Wise, both published by Wiley. His TED Talk on frugal innovation has garnered over 2 million video views.