Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns

Effective public relations (PR) can help level the playing field between you and your competitors. You don’t necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You’ll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book--just clear, simple information and advice on making PR work for you.

• Understand the purpose and process of public relations management
• Choose the right PR tactics to meet your specific goals
• Use social media, including TikTok, to your advantage
• Connect with people who can help you build your brand’s reputation

This Dummies guide is great for small business owners and people who want to learn more about doing PR for larger companies. Nonprofit organizations and influencers will also love these tips on getting noticed.

Eric Yaverbaum is the co-founder and CEO of Ericho Communications. With decades of experience in public relations, he has worked with clients like Sony, IKEA, and H&M. Eric is a bestselling author of several titles, including Leadership Secrets of the World’s Most Successful CEOs, which has sold more than a million copies.