Love as a Change Strategy

A Bold, Human-Centered Guide to Leading Change That Actually Works

What if your biggest barrier to change isn’t strategy, but humanity?

In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back--with an urgent, deeply human follow-up. This isn’t another dry playbook on change management. It’s a wake-up call for leaders who are tired of fear-fueled cultures, toxic ＂transformation,＂ and surface-level solutions.

The truth? Most change fails because people resist what they don’t trust--and leaders aren’t willing to change themselves first. That’s where this book begins.

Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company’s brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love--not fear.

Inside, you’ll discover:

• Why most change efforts collapse--and how to fix them
• Real stories of failure, ego, and redemption from the authors’ own leadership team
• A people-first framework to lead adaptive change in any organization
• The change principles that build trust, accountability, and forward momentum
• How to confront resistance, navigate chaos, and make love your change strategy

If you’re leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational--Love as a Change Strategy is the leadership reset we all need.

SOFTWAY (softway.com) is a people-first consulting firm that helps businesses transform through technology, communication, and culture. In 2015, when a toxic workplace culture nearly brought the company to its knees, Softway’s leadership team--including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE--chose a new path: rebuilding the business on its greatest asset--its people.

Their first book, Love as a Business Strategy, chronicled that journey and sparked a movement to bring humanity back to the workplace.

Now, in Love as a Change Strategy, the authors share the next chapter--a story of reorganization, reinvention, and renewal-- and offer powerful, people-first principles for leading sustainable change.

CULTURE+ (culture-plus.com) was founded in 2021 to scale the impact of transformation. Co-created by the same leadership team, Culture+ delivers immersive leadership experiences, measurement tools, and training that help organizations activate lasting change.

LOVE AS A STRATEGY (LoveAsAStrategy. com) is the banner for the movement--uniting books, tools, experiences, and stories that prove love belongs at the heart of every business decision.