Love as a Business Strategy

＂Love as a Business Strategy offers a new, people-first framework for achieving any business outcome--written by folks that aren’t fans of run-of-the-mill business or leadership books. This book is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposâe than a business book. A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.＂--

SOFTWAY is a people-first consulting firm that helps businesses achieve transformation in areas of technology, communication, and culture. In 2021, inspired by Softway’s own successful cultural transformation, CULTURE+ was created to help other organizations build thriving cultures and effectively navigate change.

In 2015, when a toxic culture almost bankrupted the company, Softway’s leadership team--including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE--vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.

Today, through the Culture Rise experience and other products and services, Softway and Culture+ are helping leaders worldwide transform their businesses by bringing humanity back to the workplace.