The Athlete’s Nil Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they’ve gained since 2021, The Athlete’s NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.

Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:

• The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more)
• Whether you need an agent or not, and how to find the right one if you do
• Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property

A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete’s NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.

Kristi Dosh has reported on the business of college sports for Forbes and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences.