Bootstrap Empire: The Bala Blueprint for Building a $100m Brand from the Ground Up

＂This book is the ultimate guide to successfully turning your idea into a thriving business, with everything that comes after the launch such as building your brand and scaling. It’s a tried and tested approach to bootstrapping that prepares you with the mindset you need to rise to the challenge, telling you about all the mistakes you’ll want to avoid, and giving you all the practical tools you need. Holloway will guide you through pitching, budgeting, financing, marketing, and hiring, all the way to getting the Shark Tank. Author Natalie Holloway used these concepts to grow Bala--the brand revolutionizing workout gear that she co-founded and leads with her husband--from their initial ＄5,000 investment to making ＄20 million a year in sales. They started from scratch and went on to be featured on Shark Tank three times (including one time that garnered 6.5 million views on YouTube when all five sharks fought to get a chance to invest in Bala) and make fitness gear worn by virtually every celebrity out there, from Kim Kardashian to Jeff Goldblum.＂-- Provided by publisher.

Natalie Holloway is the CEO and Co-founder of Bala, a fitness brand that has become a leading case study for how to bootstrap a successful company. Holloway worked to grow Bala from a back-of-the-napkin idea to an organization that has well surpassed ＄100M in revenue.