Ethical Influence

An exciting new approach to leadership grounded in proven experience management techniques and the latest research in human psychology

In A Leader Worth Following, Chief Workplace Psychologist at Qualtrics and expert in experience management, Dr. Benjamin Granger, offers a transformative and exciting new approach to business leadership. Dr. Granger combines proven experience management principles with cutting-edge human psychology research to create a framework in which soft skills, characterized by emotional intelligence, human-centered behavior, and clear, compassionate communication, anchor your leadership style and help you earn followership.

The book provides new and experienced leaders with a holistic blueprint for modern leadership. You’ll find practical strategies that spur a powerful mindset shift that generates exceptional performance amongst your team members, even when facing rapid and unpredictable change. You’ll also discover specific tactics you can implement immediately to master your mind and body and dramatically upgrade your communication skills and influence.

Inside the book:

• Evidence- and research-based instructions to build your capacities for effective communication, empathy, listening, and body language
• Techniques to understand the world through the eyes of your collaborators, helping you internalize their perspectives and form genuine personal connections
• Mind-expanding thought experiments and explanations of the brain science that underpin the tactics discussed in the book

Perfect for managers, executives, directors, and other business leaders, A Leader Worth Following is also a must-read for entrepreneurs, founders, and anyone with an interest in helping those around them achieve their full potential.

Benjamin Granger, PhD, is Chief Workplace Psychologist at Qualtrics and has over fifteen years’ experience building, running, and optimizing Experience Management programs across hundreds of global organizations. His research has been published in academic and business media, including CNBC, Forbes, and The Wall Street Journal. He earned his doctorate in Industrial Organizational Psychology from the University of South Florida.