Jonathan O’Brien is the CEO of Positive Purchasing Ltd, the international procurement and negotiation consultancy and training provider, and is based in Plymouth, UK. With over 30 years of experience working in purchasing, he has worked all over the world to help global organizations increase their purchasing capability through training, education and working directly with practitioners and executive teams to drive the adoption of category management and other strategic purchasing methodologies. He is also the author of Category Management in Purchasing, now in its fourth edition, The Buyer’s Toolkit and the award-winning title Negotiation for Procurement Professionals, all published by Kogan Page.