Advancing Strategy Through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets

Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations ’do’ strategy in practice, all influenced by his previous studies in both management and behavioural psychology.