Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand

Protect your brand’s reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

For most companies and communicators, dealing with a full-blown crisis is few and far-between. Every day, however, they are faced with various types of problems, challenges and incidents, which include customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing a business and impacting consumer confidence. It presents an easy-to-follow blueprint to ensure that identification can effectively move into intervention and action and explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity and attention.

Also covering how to build resilience and make effective decisions under pressure, it is supported by tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

Amanda Coleman runs a consultancy which specializes in crisis communication. She has over two decades’ experience in managing crises and was previously the Head of Corporate Communications for Greater Manchester Police. A regular international conference speaker, she has written articles in the Crisis Response Journal, CIPR Influenceand PR Week. A senior associate with the Centre for Crisis and Risk Communication, she was also the 2019 Chair of The Public Relations and Communications Association (PRCA) Council. Based near Manchester, UK, she is the author of Crisis Communication Strategies, also published by Kogan Page.