Disruptive Technologies: Develop a Practical Framework to Understand, Evaluate and Respond to Digital Disruption

Technology has been the great transformer of the past decade. It is therefore imperative that businesses are able to adapt to the challenges it poses.

In recent years, rapid advancements in communication, processing power, miniaturization of materials and the low cost of storage have meant that technology has developed at an unprecedented rate. New technologies such as NFTs, VR/AR and blockchain continue to upheave existing business models. The impact of this turbulent environment cannot be overstated; if companies care unable to grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of technological disruption.

Disruptive Technologies offers a three-step framework that enables readers to make choices about how their business responds to technological upheaval, rather than being led by those forced upon them. Showing how to first understand a new technology, then evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. Now in its second edition and featuring case studies and discussions of emerging technologies such as NFTs, virtual and augmented reality, blockchain, graphene, 3D printing, and a new chapter dedicated to Facebook’s Metaverse, this is the essential guide to stability in the face of ongoing technological upheaval. Featuring online resources: an emerging technology checklist to be updated annually.

Paul Armstrong runs the emerging technology advisory, HERE/FORTH. He created ’TBD Conference’ which has been named one of the top 50 global technology conferences and spawned ’Mouthwash’, the world’s first sponsored Twitter Spaces show. He is an in-demand speaker on emerging technologies, big tech, platforms, strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. Paul is regularly quoted in, or writes regularly for; Forbes, Wall Street Journal, Cool Hunting. He is based in London, UK.