購物比價找書網找車網
FindBook  
 有 1 項符合

Brand Storytelling: Put Customers at the Heart of Your Brand Story

的圖書
Brand Storytelling: Put Customers at the Heart of Your Brand Story Brand Storytelling: Put Customers at the Heart of Your Brand Story

作者:Rodriguez 
出版社:Kogan Page
出版日期:2023-07-25
語言:英文   規格:平裝 / 240頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1429
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Brand Storytelling: Put Customers at the Heart of Your Brand Story

內容簡介

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer’s life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a ’How to Guide’ taking readers through each step of the design thinking process in order to prototype their stories.

Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a ’hero’ to ’sidekick’ mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

 

作者簡介

Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning and globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences around the world. Her previous clients include Adobe, Discover, Walmart and McKesson.

 

詳細資料

  • ISBN:9781398610088
  • 規格:平裝 / 240頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
心靈的本質有聲書第9輯
作者:許添盛
出版社:賽斯文化
出版日期:2019-06-01
66折: $ 1056 
金石堂 - 今日66折
學習樹系列套書:三、四年級(生物的小小樂園)
作者:學習樹研究發展總部
出版社:五南圖書出版股份有限公司
出版日期:2019-04-28
66折: $ 462 
金石堂 - 今日66折
解決問題最簡單的方法:在故事中學會麥肯錫5大思考工具
作者:渡邊健介
出版社:時報文化出版企業股份有限公司
出版日期:2017-02-21
66折: $ 185 
金石堂 - 今日66折
變身!生活超人
作者:學習樹研究發展總部
出版社:五南圖書出版股份有限公司
出版日期:2016-08-25
66折: $ 165 
 
金石堂 - 暢銷排行榜
碰杯造型防水貼紙包《特殊傳說》冰炎&夏碎
作者:護玄
出版社:原動力文化事業有限公司
出版日期:2025-02-12
$ 54 
Taaze 讀冊生活 - 暢銷排行榜
世界就是這樣結束的(文庫本)
作者:內佛.舒特
出版社:逗點文創社
出版日期:2022-01-27
$ 334 
博客來 - 暢銷排行榜
膽大黨 16 (首刷限定版)
作者:龍幸伸
出版社:東立
出版日期:2025-01-23
$ 127 
博客來 - 暢銷排行榜
SPY×FAMILY 間諜家家酒 14 (首刷限定版)
作者:遠藤達哉
出版社:東立
出版日期:2025-02-04
$ 212 
 
博客來 - 新書排行榜
藥師少女的獨語 14 (首刷限定版)
出版日期:2025-02-14
$ 187 
金石堂 - 新書排行榜
蕾卡乃華麗且我專屬的女僕【黑條修正】
$ 277 
博客來 - 新書排行榜
贖罪奏鳴曲  (親簽版)
$ 400 
金石堂 - 新書排行榜
遊戲結束之前 幽靈狙擊手【限定版】
作者:草子信
出版社:三日月書版股份有限公司
出版日期:2025-02-12
$ 629 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策