購物比價找書網找車網
FindBook  
 有 1 項符合

Brand Management: Principles and Applications for Effective Branding

的圖書
Brand Management: Principles and Applications for Effective Branding Brand Management: Principles and Applications for Effective Branding

作者:Singh 
出版社:Kogan Page
出版日期:2024-05-28
語言:英文   規格:精裝 / 336頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 9540
博客來 博客來
企管理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Brand Management: Principles and Applications for Effective Branding

內容簡介

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.

Brand Management
combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture.

Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands’ responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, ’in practice’ boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors’ manual containing further case studies and exercises.

This is an indispensable textbook for undergraduate and postgraduate students of brand management.

 

作者簡介

Jaywant Singh is Professor of Marketing and Head of Research at the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour and focusses on examining how people react to brands espousing social causes, corporate brand crisis communication and the impact of social media and services. His work has been published in leading academic journals and he also regularly provides consultancy to organizations on branding and consumer behaviour-related issues.

Paurav Shukla is Professor of Marketing and Head of Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing with a particular focus on emerging markets. His career began in industry, and he continues to consult with corporate organizations, including not for profits. He has published many articles in top-tier academic journals and has been regularly quoted in the mainstream press.

 

詳細資料

  • ISBN:9781398611603
  • 規格:精裝 / 336頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
靈魂永生有聲書第 1 輯﹝新版﹞
作者:許添盛
出版社:賽斯文化
出版日期:2016-06-14
66折: $ 660 
金石堂 - 今日66折
2025ㄇㄚˊ幾手帳+桌曆套組(隨書附贈霧面PVC書套+書籤)
作者:YUKIJI
出版社:春光出版股份有限公司
出版日期:2024-11-09
66折: $ 626 
金石堂 - 今日66折
個人與群體事件的本質﹝第4輯﹞
作者:許添盛
出版社:賽斯文化
出版日期:2007-10-01
66折: $ 660 
金石堂 - 今日66折
【每日讀詩詞】唐宋詞鑑賞辭典(全五卷)+【每日讀詩詞】唐宋詞鑑賞辭典【別冊】
作者:程千帆、俞平伯、施蟄存
出版社:啟動文化
出版日期:2020-11-04
66折: $ 3135 
 
博客來 - 暢銷排行榜
SPY×FAMILY 間諜家家酒 14
作者:遠藤達哉
出版社:東立
出版日期:2025-02-04
$ 93 
金石堂 - 暢銷排行榜
哈利路亞寶貝 (1)
作者:仔縞樂々
出版社:台灣角川股份有限公司
出版日期:2025-02-20
$ 126 
博客來 - 暢銷排行榜
生命中最大的寶藏就是你自己Stand by Yourself
作者:曾寶儀
出版社:天下文化
出版日期:2024-10-31
$ 331 
博客來 - 暢銷排行榜
特殊傳說Ⅲ【2025珍藏特裝組】
作者:護玄
出版社:蓋亞
出版日期:2025-02-12
$ 702 
 
金石堂 - 新書排行榜
請解開故事謎底 04
作者:花於景(雷雷夥伴)
出版社:魔豆文化有限公司
出版日期:2025-02-05
$ 150 
博客來 - 新書排行榜
SPY×FAMILY 間諜家家酒 14 (首刷限定版)
作者:遠藤達哉
出版社:東立
出版日期:2025-02-04
$ 212 
金石堂 - 新書排行榜
大谷翔平:突破極限的55句名言【首刷限量贈大谷翔平與愛犬「Decoy」擊掌日文珍藏卡】
作者:桑原晃彌
出版社:白金文化有限公司
出版日期:2024-12-27
$ 300 
金石堂 - 新書排行榜
哈利路亞寶貝 (1)
作者:仔縞樂々
出版社:台灣角川股份有限公司
出版日期:2025-02-20
$ 126 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策