購物比價找書網找車網
FindBook  
 有 1 項符合

Search Marketing: A Strategic Approach to Seo and Sem

的圖書
Search Marketing: A Strategic Approach to Seo and Sem Search Marketing: A Strategic Approach to Seo and Sem

作者:Cutler 
出版社:Kogan Page
出版日期:2023-12-26
語言:英文   規格:平裝 / 304頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 2399
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Search Marketing: A Strategic Approach to Seo and Sem

內容簡介

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM.

This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler.

Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM.

The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

 

作者簡介

Kelly Cutler is a seasoned entrepreneur, technology executive, educator and business leader based in Chicago, Illinois. Through her technology consulting company Kona, she has consulted with CDW in the areas of leadership, digital transformation and learning development. She has worked with companies across industries and geographies including Johns Hopkins, Zebra Technologies, The Los Angeles Film Festival and Ryland Homes. Cutler teaches search marketing courses at Northwestern University’s Medill, Kellogg Executive Education and the School of Professional Studies (SPS).

 

詳細資料

  • ISBN:9781398612808
  • 規格:平裝 / 304頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
成語就是這樣讀和寫--看成語笑話拚字音字形競賽
作者:呂淑敏
出版社:五南圖書出版股份有限公司
出版日期:2017-03-25
66折: $ 251 
金石堂 - 今日66折
南國夢獸
66折: $ 238 
金石堂 - 今日66折
強化腦力:你需要知道的7件事
66折: $ 238 
 
Taaze 讀冊生活 - 暢銷排行榜
張忠謀自傳:下冊 一九六四 ── 二〇一八
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 592 
Taaze 讀冊生活 - 暢銷排行榜
你願意,人生就會值得:蔡康永的情商課3
作者:蔡康永
出版社:如何出版
出版日期:2024-08-01
$ 316 
金石堂 - 暢銷排行榜
反派吸血鬼的求生哲學03(完)(限制級)
作者:草草泥
出版社:朧月書版有限公司
出版日期:2024-11-13
$ 229 
Taaze 讀冊生活 - 暢銷排行榜
獲利軌道:只要沿著規畫的軌道前進,期權翻倍獲利易如反掌
作者:軌道鞅
出版社:玩股網有限公司
出版日期:2024-11-01
$ 316 
 
金石堂 - 新書排行榜
永世流轉Ⅱ 無修正
作者:黑青郎君
出版社:未來數位有限公司
出版日期:2024-11-13
$ 277 
Taaze 讀冊生活 - 新書排行榜
練習在一起
作者:謎卡 Mika Lin
出版社:時報文化出版企業股份有限公司
出版日期:2024-11-19
$ 245 
Taaze 讀冊生活 - 新書排行榜
侗族音樂文化的靜態與動態
作者:薛羅軍
出版社:商鼎數位出版
出版日期:2024-11-20
$ 369 
Taaze 讀冊生活 - 新書排行榜
主廚帶路:風味絕佳的東臺灣食材之旅
作者:楊柏偉Nick
出版社:時報文化出版企業股份有限公司
出版日期:2024-11-19
$ 364 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策