購物比價找書網找車網
FindBook  
 有 1 項符合

Net Zero Advertising: How Advertising Can Help Support a Sustainable Future

的圖書
Net Zero Advertising: How Advertising Can Help Support a Sustainable Future Net Zero Advertising: How Advertising Can Help Support a Sustainable Future

作者:Bourn 
出版社:Kogan Page
出版日期:2024-03-26
語言:英文   規格:平裝 / 256頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 2279
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Net Zero Advertising: How Advertising Can Help Support a Sustainable Future

內容簡介

Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ’to change the way we work and to change the work we make’. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.

Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money. Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis.

This must-read guide sets out a clear action plan for agencies, brands, media owners, tech platforms and individuals. It includes interviews with industry leaders including Unilever, WPP, Google, ITV, Cannes Lions, Meta, Havas, PwC, Tesco, Oxford University’s Said Business School, the Advertising Standards Authority and dentsu. Learn how to avoid greenwashing, how to pitch more sustainable behaviour changes to appeal to the most customers and how advertising can make the most positive contribution to the global battle against climate change.

 

作者簡介

Matt Bourn is the Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry’s work around Climate Action, including the formation of Ad Net Zero. He also provides communications support for the Inclusion workstream and fulfilment of the association’s responsibilities for Cannes Lions. With 25 years’ experience, previously he was Managing Director of Braben, the UK’s leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.

 

詳細資料

  • ISBN:9781398613836
  • 規格:平裝 / 256頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
晉升高手一定要懂的量價分析
作者:張凱文
出版社:羿勝國際出版社
出版日期:2019-04-23
66折: $ 165 
TAAZE 讀冊生活 - 今日66折
拐點:站在AI顛覆世界的前夜
作者:萬維鋼
出版社:先覺出版
出版日期:2024-08-01
66折: $ 329 
金石堂 - 今日66折
一起來玩工作坊有聲書第2輯
作者:王怡仁
出版社:賽斯文化
出版日期:2019-03-01
66折: $ 726 
 
博客來 - 暢銷排行榜
我可能錯了:森林智者的最後一堂人生課
作者:比約恩.納提科.林德布勞 (Björn Natthiko Lindeblad, Caroline Bankler, Navid Modiri)
出版社:先覺
出版日期:2023-02-01
$ 355 
Taaze 讀冊生活 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
博客來 - 暢銷排行榜
原子習慣:細微改變帶來巨大成就的實證法則
作者:詹姆斯‧克利爾 (James Clear)
出版社:方智
出版日期:2019-06-01
$ 260 
金石堂 - 暢銷排行榜
黃仁勳傳:輝達創辦人如何打造全球最搶手的晶片
作者:史帝芬.維特
出版社:遠見天下文化出版股份有限公司
出版日期:2025-01-20
$ 395 
 
金石堂 - 新書排行榜
東京-臨界點- (首刷限定版)(全)
作者:ハル
出版社:東立出版社
出版日期:2025-02-28
$ 209 
博客來 - 新書排行榜
孤獨搖滾! 7 (首刷限定版)
出版日期:2025-01-20
$ 246 
博客來 - 新書排行榜
被惡魔附身的少女 20【限】
出版日期:2025-01-24
$ 102 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策