Neuroscience for Business Transformation: Practical Insights to Overcome Workforce Resistance to Organizational Change

How do I communicate change to the business? How do I maintain productivity and wellbeing during change? How do I deal with resistance to business change?

Neuroscience for Change at Work answers these questions and explains how to use insights from neuroscience when designing change and communicating it to employees. It is based on the PEPE model which outlines the four fundamental principles that drive resistance to change in individuals, teams and the wider organization. This book provides specific coverage of how neuroscience can inform change initiatives in remote, hybrid and in-person working environments to ensure successful business transformation in any working model. There is also discussion of how change can impact employee mental health and wellbeing and explains how using insights from neuroscience can help to safeguard this. There is also discussion of how to handle competing priorities from different groups of employees during times of business change.

Every chapter of Neuroscience for Change at Work is supported by practical examples, tips, tools and case studies as well as robust, evidence-based insights from neuroscience. Co-authored by a neuroscientist with extensive experience in applying neuroscience to business transformation projects, this book is a practical guide for all change managers and anyone responsible for employee engagement, wellbeing and productivity during times of change.

Tibisay Vera is the UK Director of the Academy of Neuroscience and Education and the Founder and Director of Sparkling Performance. Based in London, UK, she designs and delivers programmes in applying neuroscience to change management, dealing with resistance to change and how to improve wellbeing during times of transformation.

Melanie Franklin is a globally recognized thought leader in change management who has effected business change programmes across public and private sector organizations. Based in London, UK, she is the Director of Agile Change Management Ltd and Founder of the Continuous Change Community. She designs and delivers in-house programs to develop skills in change for clients across Europe, the US and the Middle East. She is the author of Agile Change Management, also published by Kogan Page