Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Zontee Hou is Founder of Media Volery, a digital marketing agency, and Director of Strategy for Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.