B2B Influencer Marketing: Work with Creators to Generate Authentic and Effective Marketing

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.

Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships.

Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.

Nick Bennett is Senior Director of Events, Partnerships, Community, Social & Creator Studio at Airmeet. Based near Boston, Massachusetts he co-founded Revenue Era, a community of marketers driving revenue over leads and running The Anonymous Marketer Podcast which tackles the most pressing questions from the B2B marketing community.

Bryan Grover is a marketing consultant and content creator helping B2B tech and SaaS brands sound more human. Based in Chelmsford, Massachusetts, previous clients have included Camuda, Banzai and Alyce.