Community Building for Marketers: How to Connect, Engage and Foster Growth

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.

Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community’s vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you’re in.

Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.

Areej AbuAli is the founder of Crawlina, an independent SEO consultancy, and creator of Women in Tech SEO, a global community for women in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and international conferences in the UK, Europe and USA. Based in London, UK, she is an international speaker who speaks at conferences such as the Festival of Marketing, BrightonSEO, and MozCon. In 2020, she won the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing.