Research Methods for Tourism, Hospitality, Leisure and Events: Methodologies, Metrics and Reporting

A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.

Research Methods for Tourism, Hospitality, Leisure and Eventsis ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations.

This textbook includes:
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms
- Structured guidance on writing dissertations and final reports

Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.

Emmet McLoughlin is Senior Lecturer in Tourism and Events Management at Cardiff Metropolitan University where he teaches research methods for undergraduate and postgraduate levels. He is also a member of the Welsh Centre for Tourism Research (WCTR) and a Fellow of the Higher Education Academy (UK).

Natasha Stait is Associate Lecturer in Business Management and Law and an Early Career Researcher at Cardiff Metropolitan University. She teaches research methods at the undergraduate level and undertakes dissertation and project supervision for MBA students.