Can Marketing Save the Planet?: 100 Practical Ways to Use Marketing as a Force for Good

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and practical solutions from the world of marketing.

In our fast moving, challenging world - in which there are approximately 10.6 million marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? Is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 100-topic checklist of practical ways in which marketers can drive positive impact, showing that even in the age of consumerism, marketing CAN be a force for good.

Michelle Carvill is a strategic marketer, digital agency founder, consultant, and CIM Course Director for Social Media Strategy. She has been recognised as one of the UK’s Top 100 Inspirational Business Women by Small Business Britain, shortlisted as Digital Woman of the Year, nominated for Businesswoman of the Year for the Women’s Business Awards 2021, and was cited as one of Business Insider’s Top 10 UK Social Media Experts.

Gemma Butler is Chief Community Officer at WeAre8. Previously, she was the Marketing Director for the Chartered Institute of Marketing, where she led the development of the first regulated qualification in Sustainable Marketing. Gemma is a regular speaker and participant at sustainability events and conferences. She also cohosts the Can Marketing Save the Planet podcast with Michelle Carvill.