Rachel Bowlby - Unexpected Items: Shopping, Parenthood, Changing Feminist Stories

The mid-twentieth-century woman was stereotypically seen as a housewife and mother, who shopped. But whether as purchaser, parent or professional, women’s defining identities have been transformed, with a loosening of seemingly stone-set gender divisions and a feminist emphasis on expanding choices and different stories. Looking especially at consumer culture and parenthood, this book delves into some of the mutations involved. Here are marketing manuals and newspaper stories, as well as novels and tragedies, from Austen to Aeschylus. Unexpected Items is in part a plea for the uses and pleasures of critical reading--of all kinds of text--as a historical method, showing how meanings move on in the light of new contexts and questions, and also how looking close up at the way the words work can itself be a source of new thinking. The woman, the mother, the consumer, the parent--all human characters clash and change, and so do their likely stories.

Rachel Bowlby is Professor of Comparative Literature Emeritus at University College London. She has written widely on consumer culture and feminist theory, as well as on women and literature. Previous books include Back to the Shops (2022); Talking Walking (2018); Everyday Stories (2016); A Child of One’s Own (2013); Freudian Mythologies: Greek Tragedy and Modern Identities (2007); and Carried Away: The Invention of Modern Shopping (2000).