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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

的圖書
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

作者:Webb 
出版社:Amacom
出版日期:2022-03-01
語言:英文   規格:平裝 / 256頁 / 普通級/ 初版
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$ 760
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圖書名稱:What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

內容簡介

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:

  • Use listening posts and Contact Point Innovation to refine customer types
  • Engineer experiences for each micromarket that are not only exceptional, but relevant
  • Connect across the five most important touchpoints
  • Co-create with your customers

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!

 

詳細資料

  • ISBN:9781400235827
  • 規格:平裝 / 256頁 / 普通級 / 初版
  • 出版地:美國
  • 適讀年齡:18歲以上
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