購物比價找書網找車網
FindBook  
 有 1 項符合

Phishing for Phools

的圖書
Phishing for Phools Phishing for Phools

作者:George A. Akerlof,Robert J. Shiller 
出版社:Princeton University Press
出版日期:2015-09-22
圖書選購
型式價格供應商所屬目錄
電子書
$ 468
樂天KOBO 樂天KOBO
行銷與銷售
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Phishing for Phools

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."

Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

贊助商廣告
 
 
博客來 - 暢銷排行榜
蛤蟆先生去看心理師(暢銷300萬冊!英國心理諮商經典,附《蛤蟆先生勇氣藏書卡》組)
作者:羅伯.狄保德 (Robert de Board)
出版社:三采
出版日期:2022-01-26
$ 316 
Taaze 讀冊生活 - 暢銷排行榜
Cambridge YLE Pre A1 Starters模擬試題 2
作者:師德出版部
出版社:師德文教股份有限公司
出版日期:2021-12-17
$ 165 
金石堂 - 暢銷排行榜
明天請和我談戀愛!(08)
作者:山本小鐵子
出版社:尖端漫畫
出版日期:2025-05-23
$ 119 
 
金石堂 - 新書排行榜
明天請和我談戀愛!(08)
作者:山本小鐵子
出版社:尖端漫畫
出版日期:2025-05-23
$ 119 
金石堂 - 新書排行榜
菈菈的婚禮 第六卷 首刷限定版
作者:ためこう
出版社:台灣東販股份有限公司
出版日期:2025-05-28
$ 158 
金石堂 - 新書排行榜
黃昏光影 長鏡頭 (特裝版) 02(完)
作者:じゃのめ
出版社:東立出版社
出版日期:2025-06-30
$ 181 
Taaze 讀冊生活 - 新書排行榜
騎士大人,請收斂你的心聲(2)
作者:淇夏
出版社:英屬維京群島商高寶國際有限公司台灣分公司
出版日期:2025-04-16
$ 266 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策