What Do You Need?: A Practical Guide for Women of Color to Take Ownership of Their Careers, Advocate for Themselves, and Execute Their Bi

Lauren Wesley Wilson, businesswoman and founder and CEO of ColorComm Corporation uncovers the skills that women of color need to know to reach leadership positions.

What do you need? This question, as simple as it is powerful, is not often asked of women of color. But the answer to this question could be the difference between dreaming of a successful life and actually living one.

As founder and CEO of ColorComm Corporation, Lauren Wesley Wilson has been on the forefront of empowering women to become leaders and changemakers in business. At age 25, Lauren founded ColorComm, which began as an informal networking luncheon series and has since evolved into a multimillion-dollar communications company.

Like any successful venture, your career needs a strategic plan; and that starts by determining where you want to go and what you need to get there. A fundamental piece of developing that vision is the crucial question that ColorComm has long-asked its community: What do you need?

In her groundbreaking book, Lauren reveals the unwritten rules that women of color need to know in order to succeed in the workplace. Drawing from her own career experiences, Lauren shares the playbook you’ll need to advance to the C-Suite.

Whether you are a woman of color seeking to thrive in the workplace or an ally committed to creating an inclusive environment where everyone can excel, What Do You Need? is your indispensable road map to understanding, supporting, and empowering women of color in their careers.

What Do You Need? is a reminder that by understanding each other’s needs we can build bridges that lead us toward a more equitable and inclusive society, all while enjoying the journey up the ladder to success.

Lauren Wesley Wilson is an award-winning businesswoman, marketer, media spokesperson, and diversity and inclusion strategist. She is one of the nation’s leading thought leaders on D&I, crisis communications, and media relations. Lauren is the founder and CEO of the New York-based ColorComm Corporation, a multi-platform business including membership chapters, a PR and media agency, online multicultural jobs search site, and a nonprofit foundation.

Prior to ColorComm, Lauren served as a communications director on Capitol Hill for Congresswoman Eddie Bernice Johnson (D-TX) and as a media strategist for President Barack Obama’s re-election campaign. Following the campaign, she worked as a communications strategist at the prestigious crisis firm Qorvis/MSL overseeing media strategy and crisis communications for international governments and consumer brands.

Lauren has been recognized by PR Week’s50 Most Powerful in PR, Ad Age’s Women to Watch, PR Week’s 40 under 40 Award, the Holmes Report Innovator 25, the PR Council’s Diversity Champion Award, The Root 100, and New York Women in Communications. Lauren graduated from Spelman College with a B.A. in political science and from Georgetown University with an M.A. in communications.