7 Rules of Self-Reliance: How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future

Embrace the journey of self-reliance with global communications strategist Maha Abouelenein as she shows you how to deploy your greatest asset--yourself--to achieve your dreams and beyond.

In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option--it’s a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals.

In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance. Inspired by her father’s teachings, Abouelenein encapsulates the essence of self-reliance through personal anecdotes, professional encounters, and a step-by-step playbook that delves into essential practices such as embracing a growth mindset, being a value creator, and reputation management in the digital age. Each chapter unfolds one of her seven transformative lessons that are not only practical but also deeply empowering.

This book isn’t just about personal growth; it’s about creating and seizing opportunities without waiting for permission from others. With the creator economy booming and more individuals turning to side hustles and self-employment, Abouelenein’s insights are timely and relevant. She demonstrates how self-reliance--rooted in self-confidence, self-worth, and the courage to believe in oneself--can transform challenges into stepping stones and aspirations into achievements.

Whether you’re launching a business, pivoting in your career, or seeking personal fulfillment, 7 Rules of Self-Reliance provides a robust framework for navigating the demands of contemporary life while equipping you with the tools to thrive in today’s AI-enhanced, tumultuous landscape.

Maha Abouelenein has more than 30 years of global communications experience advising global corporate giants, high-growth tech startups, top governments, and high-net-worth individuals. She helps people and brands tell stories to build and protect their reputations. She is an American Egyptian who has served as Mentor for more than 400 startups in the US, Europe, and The Middle East.

Maha is the founder of Digital & Savvy, a strategic communication consulting firm with offices in the USA and Dubai. She manages the personal brand PR for Serial Entrepreneur Gary Vaynerchuk. In addition, she consults for other high-profile individuals and companies, including author and alternative medicine advocate Dr. Deepak Chopra, Dubai Entrepreneur Karen Wazen, and many more. Maha also served the Dubai Future Foundation to build their brand on TikTok. She is also the CEO and Co-Founder of Now Gaming (an esports consulting firm) and is an Executive Coach for PepTalk.

She helped some of the world’s largest tech companies launch into the Middle East market from a comms, policy, and business development perspective - from Netflix and Udacity to Careem (Uber / Middle East) and much more. She supported the largest IPO in the history of Egypt and the largest acquisition in Egypt while serving Orascom Telecom and Naguib Sawiris. In addition, she built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL.

Maha served three Under Secretaries of Public Diplomacy for the US State Department as an external advisor, and also served on President Obama’s Sprint team. She has served the First Lady of Qatar and Egypt in communications counsel and support.