What Do You Need?: How Women of Color Can Take Ownership of Their Careers to Accelerate Their Path to Success

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Lauren Wesley Wilson, businesswoman and founder and CEO of ColorComm Corporation uncovers the skills that women of color need to know to reach leadership positions.

What do you need? This question, as simple as it is powerful, is not often asked of women of color. But the answer to this question could be the difference between dreaming of a successful life and actually living one.

As founder and CEO of ColorComm Corporation, Lauren Wesley Wilson has been on the forefront of empowering women to become leaders and changemakers in business. At age 25, Lauren founded ColorComm, which began as an informal networking luncheon series and has since evolved into a multimillion-dollar communications company.

Like any successful venture, your career needs a strategic plan; and that starts by determining where you want to go and what you need to get there. A fundamental piece of developing that vision is the crucial question that ColorComm has long-asked its community: What do you need?
In her groundbreaking book, Lauren reveals the unwritten rules that women of color need to know in order to succeed in the workplace. Drawing from her own career experiences, Lauren shares the playbook you’ll need to advance to the C-Suite.

Whether you are a woman of color seeking to thrive in the workplace or an ally committed to creating an inclusive environment where everyone can excel, What Do You Need? is your indispensable road map to understanding, supporting, and empowering women of color in their careers.

What Do You Need? is a reminder that by understanding each other’s needs we can build bridges that lead us toward a more equitable and inclusive society, all while enjoying the journey up the ladder to success.

Lauren Wesley Wilson is one of the nation’s leading thought leaders on media relations, diversity and inclusion, and crisis communications. At 25, she became the founder and CEO of ColorComm Corporation. Prior to that, Lauren worked as a communications strategist at a prestigious crisis communications firm in Washington, D.C., where she oversaw media strategy and crisis communications for international governments and stakeholder engagement for consumer brands. Lauren has been featured in The Washington Post, Forbes, and People, as well as on MSNBC, CNBC, and more. She has been recognized by PR Week’s 50 Most Powerful in PR, Ad Age’s Women to Watch, New York Women in Communications, and many others. Lauren previously served on the Glass Lions Jury at Cannes Lions International Festival of Creativity in Cannes, France. She graduated from Spelman College with a bachelor’s degree in political science and from Georgetown University with a master’s degree in communications. Lauren resides in New York City.