Building Global Mindsets: An Attention-Based Perspective

Today’s multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of ’attention’ to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it’s easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.

CYRIL BOUQUET is Assistant Professor of Strategic Management at the Schulich Business School, York University, Canada. He holds a PhD from the Ivey Business School at the University of Western Ontario, Canada, and has won the 2004 Richard Farmer award for best dissertation at the Academy of International Business. Professor Bouquet won the 2002 Booz Allen Hamilton award for best Ph.D. paper at the Strategic Management Society.