博客來The idea of organizations using storytelling' to make sense of themselves and their environment has generated a lot of excitement.
Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life.
David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a must have' for any student or scholar interested in the area.
