購物比價找書網找車網
FindBook  
 有 1 項符合

Campaign 2004;style Vs Substance in E-politics and International Perspectives on Democracy: International Reflections

的圖書
Campaign 2004;style Vs Substance in E-politics and International Perspectives on Democracy: International Reflections Campaign 2004;style Vs Substance in E-politics and International Perspectives on Democracy: International Reflections

作者:Payne 
出版社:Sage Publications, Inc
出版日期:2006-01-17
語言:英文   規格:平裝 / 172頁 / 22.9 x 15.2 x 0.8 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 1400
博客來 博客來
政治學與政治理論
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Campaign 2004;style Vs Substance in E-politics and International Perspectives on Democracy: International Reflections

內容簡介

The 2004 American Presidential campaign was a watershed event for many reasons, but especially because the line between statesmanship and showmanship became extremely blurred. Because of the importance of this American election, American Behavioral Scientist is dedicating four issues, entitled Campaign 2004, Volumes 1-4, edited by J. Gregory Payne of Emerson College, to analysis of Campaign 2004, both Presidential and Senatorial, and contemporary issues and dynamics in political communication.

According to public relations guru, James Grunig, political communication is more and more about meaningful relationships the public has with candidates who try to mirror their values, beliefs, and attitudes. Campaign 2004 was unique because of the use of new technologies such as cable television talk shows, the Internet, Web pages, blogs, and VNRs (simulated video new releases) enabled candidates to target their messages and communication images to smaller groups. The new media challenged the traditional mainstream media by providing a venue for unrestrained, less commercial, and sometimes more global information. Campaign 2004 also shamelessly used staged pseudoevents and celebrity spectacles as "infotainment, ’ and spent over $620 million on mostly negative political advertising to spell out issues and to try to set the future political agenda. The four volumes of Campaign 2004 evaluate the successes and failures of Campaign 2004 and offer some practical insights for future campaigns.

Volume I of Campaign 2004 concentrates on campaign rhetoric and the battle for attention in the campaign primaries. Volume 2 changes direction by focusing on the effectiveness of presidential debates, political advertising, and leadership, as well as showcasing the Senate races in South Dakota and Illinois. Volume 3 considers trends in new media, mediated reality, and the politics of pseudoevents and celebrity/spectacle, while Volume 4 offers international reflections and perspectives on democracy, and elections in the Middle East and Europe.

Campaign 2004, Volumes 1-4 belongs in the library of every one interested in political science, political communication, international relations, mass communication, mass media, journalism, sociology, marketing/advertising, discourse analysis, and rhetoric.

Volume 1: Constructing the New American Ideals/Idols in Democracy (ISBN: 1-4129-3921-6)
Volume 2: De/Constructing the Mediated Realities of Presidential debates, Political Advertising, and Showvase Senate Races (ISBN: 1-4129-3922-4)
Volume 3: The Political Celebrity Spectacle: De/Constructing Image Meaning/Mongering (ISBN: 1-4129-3923-2)
Volume 4: Style versus Substance in E-Politics and International Perspectives on Democracy (ISBN: 1-4129-3924-0)

 

詳細資料

  • ISBN:141293799X
  • 規格:平裝 / 172頁 / 22.9 x 15.2 x 0.8 cm / 普通級
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
內部的真相
作者:日影丈吉
出版社:衛城出版
出版日期:2023-03-15
66折: $ 251 
金石堂 - 今日66折
日日減醣超市料理攻略
66折: $ 238 
 
Taaze 讀冊生活 - 暢銷排行榜
圖解英文文法的原理【暢銷修訂版】:看圖學文法不用背,一張圖就懂!用老外的思維理解英文!
作者:安正鳳
出版社:語研學院
出版日期:2020-04-09
$ 299 
金石堂 - 暢銷排行榜
滿洲鴉片小隊(04)
作者:門馬司
出版社:尖端漫畫
出版日期:2024-11-20
$ 170 
Taaze 讀冊生活 - 暢銷排行榜
陪孩子好好說話︰讓愛無礙,養成良好的親子溝通
作者:尚瑞君
出版社:大溏文化事業有限公司
出版日期:2024-10-09
$ 300 
 
金石堂 - 新書排行榜
緋色誘惑(07)完結特裝版
作者:山根綾乃
出版社:尖端漫畫
出版日期:2024-11-21
$ 699 
金石堂 - 新書排行榜
渴欲流言(全)
作者:倉橋蝶子
出版社:東立出版社
出版日期:2024-12-31
$ 133 
博客來 - 新書排行榜
制度基因:中國制度與極權主義制度的起源(平裝版)
作者:許成鋼
出版社:國立臺灣大學出版中心
出版日期:2024-11-29
$ 647 
金石堂 - 新書排行榜
BIG APPLE 紐約之戀 (首刷附錄版) 01
作者:Harusari、Hodot
出版社:東立出版社
出版日期:2024-11-13
$ 352 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策