Jerri: A Black Woman’s Life in the Media

In JERRI, A Black Woman s Life In the Media, Jerri Lange has written a personal, candid revelation of the situation of a black woman in the early days of media. She reminds us of a time when sheroes like Ms. Lange challenged powerful institutions, no matter the consequences. Armed with her father s admonition to not allow anyone to interfere with her dreams, author Jerri Lange set out on a life s journey that would take her to the pinnacle of San Francisco s media and political power. A single mother, Ms. Lange accomplished this while raising three distinguished sons, including Michael, a director, producer and Malcolm X delineator, and Ted, a regular on the television series Love Boat. Ms. Lange s journalistic career began at the San Francisco Chronicle, where she worked along side such luminaries as Art Hoppe, Charles McCabe and Count Marco, and her mentor, Scott Newhall. She continued with tours at stations KEMO, KBHK, KGO and KQED Television. The dream ended when Ms. Lange delivered her famous speech, Blacks In Broadcasting, in which she criticized the negative images of blacks in the media. After this speech she found the industry that had formerly welcomed her as the token pioneering African-American newswoman and television host, began to give her the cold shoulder. She was eventually, in her words, black balled. But if some members of the segregated San Francisco media thought that they had defeated Jerri Lange, they underestimated the resiliency of Laura and Turner Wilson s daughter. Ms. Lange began to tour the world, which provided her with the opportunity to draw revealing portraits of a dictator s wife, Arnold Toynbee, and others. Along the way she was feted by members of the British aristocracy and was an invited guest to a king s wedding. Ms. Lange also gives the reader revealing portraits of Malcolm X, Shirley MacLaine, Sammy Davis, Jr. and Daisaku Ikeda. She continued her career at KHET, a public television station in Hawaii. With African American faces disappearing from television news rooms, and the media establishment having abandoned their goal of diversifying the industry by the year two thousand, a challenge made by the late Robert Maynard, Ms. Lange s effort as a pioneer African-American news woman is especially timely.

.Jerri Lange has had a wealth of experience in the fields of broadcasting (working both in front of the television cameras and behind the scenes), as a newspaper correspondent, magazine editor and public relations consultant. Between 1969 and 1979, she was host of a number of television programs in the San Francisco Bay Area stations which focused on community issues. Celebrating and valuing diversity, a common thread through Jerri s life, her colorful career yielded numerous awards in the field of broadcasting and academic appointments at San Francisco State University and Stanford University in the discipline of Communications. She currently lives in Oakland, California.＂