Public Health Policy in Action: Framework for a New Rhetoric of Persuasion

In search of a new Public Health discourse for policy development. Paulo K. Moreira s textbook is one of the most original contributions for the development of Public Health communication and policy development in recent years.

J. Paulo K. Moreira holds a PhD from the University of Manchester in England. Currently his work and research interests include Public Health communication in practice whthin the context of public health policy assessment and development. An active member of several research and practice networks, including the Corporate Communication Institute in the US and the European Health Management Association, he is also university lecturer and international consultant on Social Marketing for Health Promotion and on Innovation and Health Policy development.