The Tag Heuer Carrera: The Race Never Stops

Nicholas Biebuyck’s TAG Heuer Carrera is a luxurious, elegant ode to the legendary men and women’s watches.

Developed 60 years ago from the eponymous race that bequeathed its speed, drive, and virality, the TAG Heuer Carrera is a legendary and iconic timepiece that remains synonymous with competition, modernity, and luxury today.

TAG Heuer Carrera unfolds decade-by-decade to tell the watch’s extraordinary saga within this luxurious and elegant, yet authoritative, package. The book features a special binding and uses several inserts distributed throughout that reveal the iconic Carrera Collection DNA. Fans and collectors of the iconic watches will find more than 600 major references of Carrera watches from 1963 through to 2023, offering a complete view of the collection.

Includes Full-Color Illustrations

Nicholas Biebuyck joined TAG Heuer in March 2021. Born and raised in the UK, Biebuyck built his career between London and Hong Kong. As heritage director of TAG Heuer, he oversees the brand’s archives, which date back to 1860, the TAG Heuer museum, and communication centered on its deep cultural history. An expert voice in the vintage watch world, he previously served as a senior specialist at auction houses Bonhams and Christie’s. He is based in La Chaux de Fonds, Switzerland.