圖書簡介New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market.
New to this Edition：
1.The chapters on e-Business and Management Information Systems have been combined into a more streamlined chapter, bringing the text to 20 chapters.
2.In each chapter, the first chapter-ending case is accompanied by supporting video; additional business cases further enhance teaching and learning. New in-text cases include the most up to date information about companies like Toyota, Google, Fossil, Tweeter Home Entertainment, Pizzeria Uno, and Netflix, among others.
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