Reinventing The Wheel presents the story of the struggles and success of Unicycle.com-a company launched during the dot-com bust of 1999 that has grown into a worldwide phenomenon. Written by the founder of Unicycle.com, Reinventing The Wheel features: * inspiration and valuable insights for anyone starting a business * practical advice-what to do and what not to do-for all entrepreneurs * photos, facts, and anecdotes from the one-wheeled world With a foreword by unicycling great John Foss, Reinventing the Wheel also features special sections by author and unicyclist Carol Etter McLean, director of Unicycle Central of Minnesota, with Frequently Asked Questions on starting a unicycle club, tips for learning to ride, and the IRUS skill-building program developed by the Unicycling Society of America.